In today's world, having an optimized website (SEO) has become a major concern if a person wants to succeed online. Most online experiences start with a search engine and almost 75% of the search engines start their searches on Google. It is believed that the best results that Google offers its users are the most relevant. And we should not lie to ourselves to say that this is not true, because we know that the first 5 results have great chances of getting 67% of all clicks and you have a clear idea why search engine optimization is so important and chosen for many organizations.
In simple terms, a Google ranking of search engine optimization indicates whether your business is working well or not. And as a result, those who are discovered are those who make the most of the profits.
In other words, SEO can be defined as the process to generate traffic from organic search results in search engines. SEO is primarily the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Let us understand what SEO really means in reference to the above definition;
Quality of traffic
This determines the type of visitors to your website, whether visitors are really interested in your content or not. In most cases, visitors who visit your site and leave immediately do so because the experience on your website does not meet your needs.
Quantity of traffic
Visitors who visit your site and stay long enough determine the amount of traffic.
Organic results
Organic traffic can be defined as traffic not referred to by any other website. Visitors who find themselves organic find their website mostly through search engines such as Google or Bing. Here, visits are not generated by paid advertisements.
How SEO works?
Almost all search engines use computer programs called spiders or crawlers to search the Internet and analyze individual pages. These programs analyze the web pages and index them according to the conditions that are frequently shown and in important parts of the page. A search engine can only know that your page is moving unless you use the correct keywords in the right places.
Now, after tracking and indexing, what happens next is interesting, let's take an example from Google.
When it comes to optimization, it's you, the search engine and the search engine. For example, when you search on Google: "What is SEO?" You want the search engine to show it as a superior result for anyone looking for the phrase "SEO." Then, the search engine, which in 90% of cases is Google, compares the search string in the database. The database maintains a large number of results that can match your search string and, depending on the ranking of the search engines, the best match appears first followed by the rest on the search results page.
There are basically 3 main categories when it comes to SEO, they are;
On Page SEO
On page SEO refers to all activities that we perform on our website, such as description, title, image, content, keyword filling, internal links, etc. In general, this technique means structuring your website so that it is compatible with search engines.
There are 3 broad categories of on-page SEO. The most important one is the content.
Content
If your content is of poor quality, it will definitely not be above the results, no matter how much SEO you apply, it will not help you achieve a better ranking. To achieve excellent results, you must create high quality content while applying good SEO skills. The most important goal when writing content is to provide useful and relevant content so that Google can find it as a result.
But what does great content imply?
The most important thing when writing content is that you should research your target keyword carefully before you start typing, since this content is shown to the user who writes the keyword in the search box.
But sometimes it is possible to use keywords too much. In most cases, people simply unnecessarily focused on a specific keyword in the content to fool the search engine. If you use a particular keyword too often, some search engine spiders mark your page as spam. This technique is known as keyword stuffing.
It refers to all the things that one can do directly OFF their website to help their website gain higher rank, such as social networking, article submission, forum & blog marketing, etc. Some examples of Off-page SEO are;
1. Social Networking Sites
Social networks, also known as online reputation management. Getting involved with social networks is the fundamental step by which you will market and build your reputation online in your niche.
2. Blogging & Blog Marketing
Blogging is one of the best ways to promote the website online. When writing a blog for your website, it gives visitors a reason to return to your site. It also helps search engines to regularly crawl your site because they need to update their latest blog articles, which gives it a higher position on search engine search results pages.
It also includes posting comments on other blogs within the same niche as yours, which allow you to add a link of your website in the comments section
3. Forum Submission
By participating in search forums related to your website and your company. It includes answering threads, answering people's questions and giving their suggestions and advice.
Technical SEO
It refers to website optimization that helps search engine spiders crawl and index your website more effectively in order to improve website organic rankings.
Conclusion
By now you would have understood that search engine optimization should not be overlooked when operating an online business or maintaining a blog.
It is believed that one should concentrate on writing premium and detailed content for their readers and not just for Google to obtain a higher ranking. If readers are satisfied with reading content and increase visitors, this will definitely improve SEO.
According to my knowledge, Clicksbazaar is a leading Seo Company in Delhi that offers high-quality SEO services to generate business ROI, conversion rate. They have a team of experienced SEO professionals who are experts to provide the best results for your business growth.
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